Just a friend you do not know
Except for those who are really adventurous, many of us have some kind of fear for the unknown. And when the unknown comes across as exclusive rather than endearing, it can intimidate us even more. Wine can be like this.
For us who know wine dearly, fearing wine can be hard to fathom, so let’s turn the tables. Take the average winemaker, someone who is comfortable around wine and not in the slightest intimidated by a tasting room. Take him or her to Wall Street and enter the New York Stock Exchange. I bet most winemakers will feel slightly out of their depth. Observing is one thing, but now you want the winemaker to react, to interpret what is happening, have an opinion… I guess most of us would like to run for the hills.