Meridian is pleased to have been awarded The Advantage Award for Top Liquor Supplier overall in South Africa.The recognition is part of the comprehensive 2023 Advantage ‘Voice of Retail Program South Africa’, which surveyed national wholesale, retail, and distributor groups. Among a highly competitive group of 21 leading liquor suppliers, Meridian Wine Merchants demonstrated strong market leadership.
The results provide a benchmarked rank along with overall performance scores in 4 engagement drivers that include ‘Partnership’, ‘Execution’, ‘Reputation’, and ‘Vision’. We are especially pleased that Meridian achieved the highest scores for ‘Execution’, and ‘Vision’. Ranking 1st in the 2023 program demonstrated the significant efforts we have made in our customer-centric strategy, improving from 5th in 2022 and 17th in 2017.
The Liquor category results are from over 17 retailers and 80 individuals across the business from Commercial Buying to Supply Chain, Executive, Ecommerce and Marketing. In addition, over 50 one-on-one interviews with liquor retailers were conducted.
Dylan Piatti, Managing Director of Advantage Group Africa, commented on the achievement, stating, “Meridian Wine Merchants’ recognition as the top liquor supplier in South Africa, as voted by retail partners, is a testament to their exceptional ability to understand and meet the needs of their customers. Their focus on building strong partnerships and delivering operational excellence has set a new benchmark in the highly competitive industry. We know that for 2024/25 many companies will be looking to chase Meridian for this coveted #1 Liquor Supplier spot - Well done Team Meridian!”
We are extremely proud of this achievement, considering the excellent competitors in the market.
We remain committed to understanding and meeting your needs, building strong partnerships with you, and delivering service excellence.